Health Policy
Attending BrainStorm
Why Attend Brainstorm?
Get Connected

The heart of BrainStorm is the exchange of ideas among fellow education IT technologists and Ed Tech vendors: You will learn from them, and they will learn from you. Get plugged in with other ed techs, and make connections here that last through the years.

Get Informed

With over 120 technology-focused sessions, you’ll hear from your colleagues (IT Directors, Tech Coordinators, System Admins, Network Admins, Desktop Techs, etc.) and vendors in the K20 community. Learn new skills, and check out cutting edge products that will make your job easier!

Get Inspired

At our one-of-a-kind Vendor Fair, you’ll get one-on-one time with the biggest vendors in the education space. Talk things over, see hands-on demos, and find out if their solution is right for you.

Don't just take our word for it!

Early Bird Pricing!

In-Person Conference
$370 if registered by February 9th

Regular price $420 after February 9th

Hotel & Accommodations

BrainStorm is held each year at the Kalahari Convention Center in Wisconsin Dells, WI.

Hotel accomodations are NOT included with your registration fees.
A block of rooms has been reserved at the Kalahari Resort. We typically sell out of rooms so be sure to make your reservations early (we also have other hotel options in the reservation site that are nearby to the Kalahari). The hotel reservation site is a button off our event registration confirmation page this year (so you can’t make the reservation without having first registered for BrainStorm and being logged into our event portal).

Hotel Cost

Please use the link below to check pricing for the hotel accomodations.

Hotel Pricing
venue photo
venue photo venue photo venue photo venue photo
Conference Details
Code of Conduct
We want everyone to feel comfortable at our conference. Please read our code of conduct.
Conference Agenda
See this year's schedule.
Conference Fees
Attendee fees, cancellation policy, and payment information.
Conference Menu
Get a taste (see what we did there?) of the meals at BrainStorm.
Conference Sessions
View this year's session descriptions and speakers.
Future Conference Dates
You like to be prepared. We get that. Mark your calendar for next year's BrainStorm. And then every year until 2035!!!
Vendor Expo
Find out more about our vendor expo, including a booth map and vendor directory.
W-9 Form
If you need our Taxpayer Identification Number, here's the form.
Frequently Asked Questions
Are there any age restrictions for attending the conference?

Children under 18 years of age are not permitted to enter or attend any of the conference.

Also note that alcohol is served at the Vendor Expo.

Can I attend only part of the conference (one session, one day, etc.)?

We do not sell “Day” passes or individual session passes. Those in attendance at our conference have only one choice of a full conference pass which includes all sessions, meals, and the Vendor Expo.

Can I bring my family?

You are more than welcome to bring your family with you to the Kalahari.  We find many of our attendees and vendors will bring their families so they can enjoy the waterpark and other hotel attractions.  It can be a nice family getaway combined with a work trip.  

Family members CANNOT attend the conference itself, unless they are a registered attendee.  We do not allow anyone under 18 to attend the conference.  If you have a spouse or significant other that wants to participate in meals, those can be added during registration for a fee.  You can find that information on the event pricing page or during registration.  

Can I use a PO to pay for my registration?

We do accept PO's and require that all invoices be paid shortly after the event.  If you need to use a PO, please email the PO to AFTER you are registered for the event so we can update your invoice with the PO number.  

Can you accomodate special needs?

If you foresee any special requirements while attending BrainStorm (dietary, access, or otherwise), please contact a Steering Committee member by email at at least a month in advance, and we’ll do our best to accommodate your wishes.

Do you collect feedback?

What has made our conference so popular is the feedback from our attendees and vendors. We read every one of the comments and do our best to incorporate ideas that will improve BrainStorm.

Each attendee will have an opportunity to offer feedback through a quick 2-3 minute online survey that is emailed following the conference.

How can I get my school to pay for my entire hotel stay even though prices are not GSA contract prices?

Because BrainStorm is not a GSA eligible event, the pricing we receive from the Kalahari is higher than what is listed on the GSA contract.  If your school is one that does not pay for anything over the GSA pricing, please use this link to the Code of Federal Regulations to get your school to cover the entire expense.  Section A of this code will apply to our BrainStorm event. 

How do I know what state other attendees are from?

We have had the request to print the state for each attendee on the nametag.  Because BrainStorm is about networking and making connections, we do not segregate based on state.  We realize that there may be things related to a state that other states don't have to worry about, but the premise of BrainStorm is to network with your peers to learn unique things and share tips and tricks.  We don't want attendees feeling like they can't talk to another attendee because they are from a different state.  

How do I schedule the sessions I want to attend?

You can select your sessions during your registration.

If you want to wait and come back and select sessions at a later time, it can be done from the link in your confirmation email, by going to our registration site and selecting the “already registered” link, or from the mobile app (which is usually not available until a month or so before the conference).

How do I sign up for vendor door prizes in the Vendor Expo?

Many of our vendors, but not all, participate in door prizes that are announced at the end of our Vendor Expo on Monday evening.  To sign up for those, please visit each vendor individually and sign up for any that you are interested in.  They will either scan your nametag with their phone, which is using our Lead Retrieval app, or ask you to fill out a slip of paper to collect your details.  Keep in mind, this gives them your contact information, so only sign up with those vendors who you want to have contact with after the event.  

Is Internet access available?

Wi-Fi internet access is available throughout the conference center and hotel.

We provide an Internet Cafe with a few laptops for those who need to check their email, etc. during the conference. The Internet Cafe area also allows people to recharge their laptops/mobile devices.

Is there a Conference Catalog/Booklet available?

We have gone paperless at our event. There will be a mobile app available as the conference approaches. An email will be sent out to all registered attendees when it is available.

My school uses purchase orders but BrainStorm doesn't accept them. Now what?

BrainStorm doesn’t accept purchase orders. If your school requires a purchase order then that is something you will need to complete internally with your school. As soon as you finish your registration for our conference you should receive an email with the payment details and invoice number that can be used for your PO. If you choose to send a PO it MUST be accompanied by a check!

It is preferred that payment be mailed prior to the conference but we also accept payment brought with you to the conference via check or credit card. Attendees who have not paid for the conference will not be allowed to attend.

What if I've registered but have to cancel?

If you must cancel for any reason you must notify us in writing at at least 30 days before the conference, for a refund less a $50 processing fee. Cancellations within 30 days of the event are non-refundable. 

You may transfer your registration to another person by providing authorization to us via email as well. Confirmed and paid attendees who do not attend or who cancel after the deadline are liable for the entire fee. In the unlikely event of cancellation of the conference, the liability of BrainStorm is limited to the return of paid registration fees minus actual expenses. Cancellations of travel reservations and hotel reservations made directly with the hotel are the responsibility of the attendee.

What meals are included?

Depending on your registration you are entitled to the following meals:

Vendor Expo Only – All the Expo vendor workers are welcome to any of the food and drinks (pay-as-you-go bars) throughout the Expo.

Full Conference Pass – All meals are included.  The meals included are:
     Sunday Dinner
     Monday Breakfast
     Monday Lunch
     Tuesday Breakfast
     Tuesday Lunch
(Please note that we do have heavy hors d'oeuvres at the Vendor Expo on Monday evening, but we DO NOT have a Monday evening meal...please make arrangements to eat after the Expo on your own). 

What types of payment does the Kalahari accept on-site?

The Kalahari has gone 100% cashless.  

Per the Kalahari website:  In order to provide a smoother and safer transaction for our guests and associates, our resort will be 100% cashless as of February 22, 2023. We accept credit and mobile payments (Apple/Google Pay) as well as room charges through your RFID wristband. Should you arrive on property with only cash, we do have kiosks to exchange your dollars onto a Mastercard that can be used anywhere Mastercard is accepted.  For more information, please visit

Why are the roundtables not set up like traditional roundtables?

Over the years we have found that the size of our events prevents us from having a true "roundtable" setup in our breakout rooms.  To be able to accommodate a larger number of people in the roundtables, we have to stick to the classroom/theater seating that we use for sessions.  

Also, because our roundtables are immediately before or after other sessions, which need to be setup in classroom/theater seating, it is impossible for the Kalahari to flip the large number of rooms we have between roundtable and classroom seating.  

Moving forward, we are working diligently to have amplified sound in all sessions and roundtables at all of our events to help with hearing the attendees that are asking questions or offering information.  

Why is my credit card rejected?

If your credit card is rejected with “Reason Code 10-12” then it is likely one of two issues:

  1. Credit card info was entered incorrectly – please try again
  2. Certain purchases are restricted by school district credit cards – call card provider to temporarily override

If other reason is given during processing, please call our treasurer at 800-910-6382 option 1.

Why isn't there dinner served on Monday?

We serve heavy hors d'oeuvres during the Vendor Expo.  We know this is not a substitute for dinner, but several of the vendors arrange for after-hours parties and get togethers, which we encourage you to go to if invited.  There are many other eating establishments on the Kalahari property for you to choose from based on your hunger level.